Packaging Graphic Design

Packaging fundamentals, brand understanding, consumer needs, category landscape, competitor analysis, introduction to business objectives and packaging workflow. Output: Packaging audits, design exercises, basic artwork adaptation.

Packaging layout, typography, visual hierarchy, color, image treatment, SKU architecture, dielines and artwork adaptation. Output: Supervised packaging adaptation and redesign projects.

Artwork structure, printing, substrates, finishing, color management, production limitations, proofing, version control and QC. Output: Production-ready artwork, print-ready checklist, supplier/proof review.

Work with Marketing, R&D, Regulatory and Packaging Development. Understand claims, formulation constraints, mandatory information, cost and production implications. Output: Cross-functional packaging project with documented design decisions.

Real problem or opportunity and is responsible for defining the problem, proposing solutions, evaluating feasibility and presenting recommendations. Output: Mini innovation project or packaging improvement proposal.

Manage a packaging project from brief to recommendation: research, design, R&D/regulatory coordination, costing considerations, mock-up, final presentation. Output: Final packaging design project and presentation.