Intern Quantitative Research

Introduction to market research, quantitative research objectives, questionnaire structures, question types, response scales, survey flow, and research ethics. Includes reviewing sample questionnaires and identifying basic issues.

Introduction to variables, respondent records, data types, response coding, missing values, duplicates, and inconsistent formats. Practice organizing datasets and cleaning data using established rules.

Learning data completeness, validity, consistency, range checks, logical checks between variables, duplicate detection, and issue logging. Practice reviewing datasets and escalating unresolved issues.

Understanding the relationship between research objectives, research questions, questionnaire design, and analytical requirements. Introduction to respondent segmentation, research variables, and the role of descriptive and comparative analysis. Practice mapping research objectives to the information required to answer them.

Learning to examine existing research outputs, identify preliminary patterns, compare findings with research objectives, review credible secondary sources, and distinguish evidence-based observations from assumptions.

Apply the previous topics in a supervised mini-project, from understanding the research brief and reviewing the questionnaire to preparing and validating data, reviewing available analytical outputs, conducting desk research, documenting preliminary findings, and compiling research documentation.