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1500630
CALL CENTERKonsultasi & Aduan (text only)
Perusahaan: 0813-2064-789
Peserta: 0813-2064-787
@Kemnaker
DM
PT Matahari Departement Store Icon Mall
Bertanggung jawab dalam menciptakan dan menerapkan tampilan visual toko yang menarik, sesuai dengan identitas brand, tren fashion, serta strategi penjualan untuk meningkatkan daya tarik produk dan pengalaman pelanggan.
A. Visual Display & Store Styling
B. Implementasi Campaign & Promotion
C. Creative & Design
D. Product Presentation
E. Store Monitoring
F. Koordinasi
Pengenalan perusahaan dan brand Struktur organisasi retail Pengenalan produk fashion Pengenalan target customer Konsep dasar Visual Merchandising Fungsi VM terhadap pengalaman berbelanja Standar grooming dan profesionalisme SOP keselamatan kerja SOP operasional toko Pengenalan area-area toko
Color theory Color blocking Komposisi Balance Proportion Symmetry & asymmetry Focal point Product grouping Product hierarchy Storytelling melalui display Customer flow
Window display Mannequin display Table display Wall display Gondola/rack display Feature display Styling outfit Product presentation Layering produk Seasonal display
Basic graphic design Layout Typography Image composition Branding Signage Price communication POSM Promotional materials
VM implementation Store layout VM guideline Campaign implementation Seasonal campaign Product launching Coordination with store team Display maintenance
VM audit Display evaluation Identifikasi masalah display Improvement display Basic sales awareness Presentation skill Portfolio development
Observasi toko Mengidentifikasi area display Mempelajari standar display brand Dokumentasi kondisi before display
Membuat moodboard Membuat color palette Menentukan tema display Membuat sketsa display sederhana Menata produk berdasarkan warna/kategori
Styling mannequin Membuat outfit sesuai tema Menata meja display Menata wall display Membuat window display sederhana
Membuat signage Membuat artwork display Membuat promotional board Membuat poster Membuat label/tag display
Melakukan implementasi display Menata produk Mengatur mannequin Memasang signage Melakukan daily/weekly maintenance Mengikuti proses campaign toko
Peserta membuat: Analisis kondisi awal Identifikasi masalah Moodboard Konsep display Sketsa/layout Artwork pendukung Implementasi Dokumentasi before-after Evaluasi Rekomendasi improvement
Jl. Dr. Wahidin Sudirohusodo No.788, Kembangan, Kec. Kebomas, Kabupaten Gresik, Jawa Timur 61124
Kab. Gresik
PT MDS Retailing Tbk (stock code: LPPF) is Indonesia’s premier and most established retailer. Founded by Hari Darmawan, the Company has been a cornerstone of Indonesia’s retail landscape since 1958, when it opened its first store, a children’s fashion outlet in Jakarta. From this humble beginning, the business expanded over time, ultimately evolving into the country’s first modern department store in 1972. Formerly known as PT Matahari Department Store Tbk, the Company entered a new chapter in 2026 as PT MDS Retailing Tbk, reflecting its evolution into a multi-concept retail network. Today, it has grown beyond its flagship Matahari Department Store format to build a diverse portfolio of brands and retail concepts, including SUKO, ZES, and MU+KU, alongside private labels such as Nevada, COLE, Connexion, and Little M. The Company currently operates more than 140 stores across nearly 80 cities in Indonesia
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