KOORDINATOR AREA – FASHION RETAIL

Pengenalan perusahaan dan brand. Struktur organisasi retail. Fungsi Area Coordinator. Struktur dan fungsi Store Manager. Store operation. SOP opening dan closing store. SOP pelayanan pelanggan. SOP keamanan dan kebersihan. Pengenalan KPI retail. Pengenalan sistem POS dan retail system.

Sales target. Sales achievement. Daily sales monitoring. Conversion. Average Transaction Value. Units per Transaction. Sales productivity. Customer service. Selling skill. Customer complaint handling.

Leadership dasar. Struktur manpower store. Job description Store Manager/Supervisor/Sales. Attendance & discipline. Coaching dan feedback. Briefing. Team motivation. Conflict handling. Performance monitoring.

Inventory management. Stock level. Stock movement. Fast moving & slow moving. Stock transfer. Stock opname. Stock discrepancy. Visual merchandising. Store layout. Product zoning. Window display. Campaign display.

Area management. Store performance comparison. Sales productivity. Store ranking. Problem identification. Root cause analysis. Action plan. Reporting. Excel/dashboard dasar.

Strategic thinking dasar. Leadership sebagai Area Coordinator. Decision making. Problem solving. Continuous improvement. Business review. Presentation skill.

Observasi operasional store. Mengikuti Store Manager dalam aktivitas harian. Melakukan store operational checklist. Mengamati proses opening dan closing. Mempelajari customer journey.

Membuat daily sales monitoring. Membandingkan target vs actual. Menganalisis performa antarstore. Mengamati proses pelayanan pelanggan. Membantu briefing sales team. Membuat action plan sederhana untuk peningkatan sales.

Mengikuti morning briefing. Mengamati proses coaching. Membantu monitoring attendance. Membuat manpower report. Melakukan observasi produktivitas karyawan. Membantu menyusun agenda briefing.

Melakukan stock monitoring. Mengidentifikasi fast/slow moving product. Mengikuti stock opname. Memantau stock transfer. Melakukan VM checklist. Mendokumentasikan kondisi display. Membandingkan display dengan VM guideline.

Membandingkan performance seluruh store. Mengidentifikasi top dan bottom store. Melakukan analisis penyebab gap. Membuat action plan. Mengikuti area meeting. Membuat area performance report. Membuat dashboard sederhana.

Project 1 – Sales Improvement Menganalisis store dengan pencapaian sales rendah dan menyusun program peningkatan sales. Output: Sales analysis. Root cause. Action plan. KPI improvement. Project 2 – Store Operational Improvement Mengidentifikasi masalah operasional store dan membuat usulan perbaikan. Output: Operational audit. Gap analysis. Improvement plan. Project 3 – Inventory Improvement Menganalisis slow moving/stock imbalance dan memberikan rekomendasi. Output: Stock analysis. Identification of problem. Stock optimization recommendation. Project 4 – People Productivity Improvement Menganalisis produktivitas manpower dan memberikan rekomendasi peningkatan kinerja. Output: Manpower analysis. Productivity analysis. Coaching/training recommendation. Final Assessment Presentasi final project. Interview dengan Area Manager/Retail Manager. Evaluasi kompetensi. Evaluasi attitude. Feedback mentor. Penilaian akhir program.