Marketing & Communication

Learning Objectives:Understand hotel operations, brand standards, marketing functions, and communication channelsKey Activities:• Introduction to hotel products and services• Understanding brand guidelines• Marketing filing and documentation• Introduction to social media platforms• Familiarization with all digital platform and hotel websites

Learning Objectives:Learn content planning, social media management, and audience engagement.Key Activities:• Content calendar preparation• Caption writing• Social media scheduling• Monitoring engagement and inquiries• Monthly social media reporting• Trend and competitor analysis

Learning Objectives:Develop creative content creation skills.Key Activities:• Basic creative design support• Photography and videography assistance• Content shooting preparation• Reels and short-form video creation• Marketing collateral preparation

Learning Objectives:Understand PR activities, media relations, and event coordination.Key Activities:• Press release preparation• Media database management• Influencer and KOL coordination• Hotel event support• CSR program participation• Media monitoring and reporting

Learning Objectives:Gain exposure to hotel promotions and digital marketing activities.Key Activities:• Promotion implementation support• Website promotion updates• Online review monitoring• Campaign performance tracking• Basic digital advertising exposure

Learning Objectives:Demonstrate independent working capability and project management skills.Key Activities:• Assist festive season marketing campaign• Assist festive season marketing event• Develop social media content independently• Create marketing performance report• Present final project and recommendations• Prepare final trainee report and presentation