Digital Marketing Intern Gading Serpong

- Company induction: Hometown brand, products, subscription model, and target customer - Learn the D2C acquisition funnel (awareness → lead → subscriber) and key metrics (CTR, CPC, CPL, CAC, ROAS) - Introduction to Meta Business Suite, Ads Manager, Google Ads, pixel & UTM tracking - Review past campaigns and current CAC baseline

- Set up campaign structure (objective, audience, placement, budget) under supervision - Prepare ad copy and creative briefs together with the Social Media team - Implement tracking: pixel, conversion events, UTM, lead forms - Monitor ads daily and prepare a simple daily report

- Run A/B tests on creatives, copy, audiences, and landing pages - Optimize budget allocation based on CPL and CAC - Build retargeting and lookalike audiences - Weekly performance report with insights and recommendations

- Manage always-on acquisition campaigns with limited supervision - Plan ads for promo periods and events (in sync with Sales Activation) - Coordinate lead handover to Sales/CS and track lead-to-subscriber conversion - Work towards agreed CPL and CAC targets

- Independently manage the monthly ads plan and budget - Explore new channels/formats (TikTok Ads, Google Search/PMax, KOL ads) - Analyze funnel drop-offs and propose improvements - Maintain a monthly ads performance dashboard

- Plan and execute one end-to-end acquisition campaign (strategy, budget, creative brief, execution, reporting) - Present results: spend, CAC, new subscribers, and key learnings - Document an ads playbook/SOP for handover - Final presentation and portfolio