Public Relation/Digital Marketing Communication

Hotel brand positioning, brand story, values, target market, outlet & service touchpoints Tone of voice, visual identity, approved logo use, messaging hierarchy Website, social media, Google Business Profile, OTA, email, WhatsApp, in-hotel media Content pillars, content calendar, campaign objective,

Caption writing, headlines, promo copy, CTA, proofreading Photography/video basics, shot list, framing, lighting, file naming Scheduling, platform specs, community response tone, escalation Campaign objective, offer mechanics, target audience, timeline

Pre-event checklist, collateral, guest flow, documentation Media/brand/vendor/KOL collaboration basics and contact etiquette Press release structure, media list, photo selection, approval process Briefing, deliverables, tracking, disclosure/approval awareness Review weeks 1–12, strengths, gaps, development actions

Reach, engagement, impressions, views, clicks, conversion basics Report structure, insight vs data, summary writing A/B thinking, creative iteration, CTA and audience optimization Basic budget tracking, vendor quotation, PO/request flow

Review feedback, reviews, recurring themes, guest journey Offer packaging, upsell messaging, room/F&B/event alignment Co-marketing, barter, event partnership, partner deliverables Escalation, sensitive comments, approval, do-not-respond scenarios

Objective, audience, proposition, channels, content, timeline, KPI Content production, scheduling, coordination, documentation Results, learnings, recommendations, portfolio documentation Professional communication, file organization, SOP handover Final competency evaluation and project presentation