VISUAL MERCHANDISE ARTIST – FASHION RETAIL

Pengenalan perusahaan dan brand. Brand identity. Customer profile. Fashion retail operation. Pengertian Visual Merchandising. Fungsi VM dalam retail. VM guideline. Prinsip dasar visual display. Color theory. Composition. Balance, proportion, rhythm, emphasis. Product presentation.

Fashion styling dasar. Fashion coordination. Color combination. Silhouette. Layering. Accessories. Outfit storytelling. Mannequin positioning. Mannequin styling. Styling berdasarkan koleksi.

Store layout. Product zoning. Customer flow. Hot spot & cold spot. Focal point. Color blocking. Folding & hanging. Product grouping. Display hierarchy. Cross merchandising.

Window display. Visual storytelling. Campaign interpretation. POSM. Signage. Props. Backdrop. Display material. Installation basic. Maintenance display.

Visual audit. VM compliance. Store comparison. Display effectiveness. Visual consistency. Customer perspective. Basic sales & product analysis. Identifikasi visual problem. Root cause analysis. Improvement recommendation.

Creative concept development. Visual storytelling. Presentation skill. Project management. Creative problem solving. VM evaluation. Final presentation.

Store observation. Mempelajari VM guideline. Melakukan visual checklist. Mengidentifikasi focal point. Menganalisis display kompetitor. Membuat visual reference board.

Membuat outfit combination. Styling mannequin. Membuat styling berdasarkan tema campaign. Melakukan dokumentasi mannequin. Evaluasi visual styling.

Melakukan product zoning. Menata area display. Membuat color blocking. Melakukan folding/hanging. Membuat cross merchandising. Melakukan before-after display.

Membuat window display concept. Membuat moodboard. Menentukan props. Membantu setup window display. Melakukan campaign installation. Melakukan maintenance.

Melakukan audit beberapa store. Membandingkan implementasi VM. Mengidentifikasi visual gap. Menganalisis produk yang kurang terlihat. Membuat rekomendasi improvement. Presentasi hasil audit kepada mentor.

Peserta memilih salah satu project: Project 1 – Window Display Concept Membuat konsep window display untuk campaign/koleksi tertentu. Output: Creative brief. Moodboard. Sketch/layout. Color palette. Material & prop list. Final display. Project 2 – Store Visual Improvement Mengidentifikasi masalah visual pada suatu area toko dan membuat konsep perbaikannya. Output: Before-after analysis. Problem identification. New display concept. Implementation plan. Final documentation. Project 3 – Mannequin Styling Collection Membuat konsep styling mannequin berdasarkan koleksi tertentu. Output: Styling concept. Outfit combination. Color palette. Accessories selection. Styling documentation. Project 4 – VM Campaign Execution Membuat dan menjalankan konsep visual campaign dari brief sampai implementasi. Output: Campaign moodboard. Display guideline. Store implementation. Documentation. Evaluation.