Marketing – Brand, Digital & Activation Intern

• Introduction to the company, Marketing Department, and Brand, Digital & Activation function. • Understanding basic brand and product knowledge. • Introduction to market and competitor understanding. • Understanding the role of brand communication in marketing activities. • Introduction to marketing administration and document management. • Basic use of Microsoft Word, Excel, and PowerPoint for marketing activities. • Shadowing ongoing brand, digital, and activation activities.

• Understanding basic digital content management and social media activities. • Supporting the management and scheduling of social media content and digital campaigns. • Understanding basic copywriting for digital communication. • Developing social media posting schedules based on content plans. • Understanding the creative content production process. • Introduction to creative visualization, design briefs, and media placement. • Supporting digital creative asset management using relevant tools such as Canva or CapCut.

• Understanding the basic digital marketing campaign process. • Supporting data collection for digital marketing activities. • Understanding basic campaign performance indicators. • Compiling campaign performance reports using Microsoft Office and Google Spreadsheet. • Supporting the monitoring of marketing campaigns from beginning to completion. • Learning how campaign data is used to evaluate marketing activities. • Preparing basic campaign summaries and reporting materials.

• Understanding product positioning and key product information. • Supporting the preparation of new model launch and product communication materials. • Understanding market and competitor information for communication purposes. • Learning how communication materials are developed together with agencies or communication partners. • Supporting product narrative and marketing strategy preparation. • Introduction to brand communication consistency across marketing materials. • Supporting creative material development based on communication objectives.

• Understanding Online-to-Offline (O2O) campaign coordination. • Supporting offline marketing events and activation activities. • Understanding event planning basics, timelines, rundown, and run-of-show. • Supporting stakeholder coordination, logistics, and event preparation. • Participating in on-site event coordination under supervision. • Supporting event wrap-up and post-event evaluation. • Compiling event and campaign performance reports.

• Understanding brand collaboration and sponsorship activities. • Introduction to partnership and sponsorship project management. • Supporting marketing collaboration activities with relevant stakeholders. • Integrating brand communication, digital content, campaign analytics, creative production, and event activation knowledge. • Managing assigned marketing activities with greater independence under mentor supervision. • Final Project: Developing an integrated marketing proposal or improvement project based on actual marketing activities. • Preparing and presenting the final internship report. • Final evaluation and feedback from the mentor.