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1500630
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Perusahaan: 0813-2064-789
Peserta: 0813-2064-787
@Kemnaker
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Matahari Department Store
Program ini membekali peserta untuk mempelajari pengelolaan produk dan katalog di marketplace dan E-commerce, pemprosesan pesanan, kampanye dan promosi, pembuatan konten media social dan mengelola kampanye data iklan online, Menyusun strategi pemasalan digital serta analisis kinerja penjualan online.
- Pengenalan bisnis retail dan customer journey. - Pengenalan fungsi Content Creator dan Social Media Specialist. - Pengenalan platform social media: Instagram, TikTok dan media digital lainnya. - Dasar content marketing. - Pengenalan target audience dan karakteristik customer retail.
- Content pillar dan content strategy. - Content planning dan editorial calendar. - Dasar storytelling. - Tren dan creative concept. - Teknik membuat ide konten yang relevan dengan retail.
- Dasar fotografi dan videografi menggunakan smartphone/camera. - Komposisi, lighting dan framing. - Teknik pengambilan video untuk social media. - Dasar editing foto dan video.
- Social media management. - Teknik copywriting dan caption. - Hook dan call-to-action. - Hashtag dan keyword dasar. - Etika komunikasi pada social media. - Basic community management.
- Social media campaign. - Promotional content dalam retail. - Basic social media analytics. - Engagement, reach, impressions dan views. - Evaluasi efektivitas konten.
- Content campaign planning. - Evaluasi content performance. - Penyusunan portfolio dan laporan social media. - Basic presentation skill.
- Observasi aktivitas dan customer di store. - Identifikasi target audience. - Analisis social media perusahaan. - Mengidentifikasi jenis konten yang relevan dengan retail. - Membuat content reference dan content inspiration. - Membantu dokumentasi aktivitas store.
- Membuat content calendar. - Brainstorming ide konten. - Membuat content brief. - Membuat script video pendek. - Membuat storyboard sederhana. - Mengembangkan ide konten berdasarkan campaign, produk dan aktivitas store.
- Product photography. - Product video. - Membuat Reels/TikTok. - Dokumentasi event dan aktivitas store. - Membuat video promotional content. - Editing video menggunakan aplikasi yang sesuai. - Editing foto dan basic graphic design.
- Membuat caption. - Menyiapkan posting social media. - Membuat copy promotional content. - Menjadwalkan konten. - Monitoring komentar dan engagement. - Membantu menjawab pertanyaan customer di social media sesuai guideline. - Membuat laporan aktivitas social media.
- Membuat konsep content campaign. - Membuat promotional content untuk produk/event. - Membantu coverage event atau campaign store. - Melakukan monitoring performa konten. - Membandingkan performa beberapa jenis konten. - Membuat rekomendasi improvement berdasarkan data sederhana.
- Menentukan tema final campaign. - Membuat content plan. - Membuat script dan storyboard. - Melakukan content production. - Melakukan editing. - Melakukan publishing/implementation. - Monitoring performance. - Membuat laporan hasil campaign. - Menyusun portfolio. - Presentasi final project.
Jl. Jenderal Sudirman No.52, Stal Kuda, Kecamatan Balikpapan Selatan, Kota Balikpapan, Kalimantan Timur 76114
Kota Balikpapan
Matahari (“Company”) has a deep legacy in Indonesian retail. Beginning its journey on October 24, 1958 with the opening of its first outlet, a children’s fashion store in Jakarta, Matahari went on to open Indonesia’s first modern department store in 1972. Matahari has transformed itself as one of the most resilient retailers in Indonesia and has been recognised as the largest retail platform in Indonesia, providing the growing Indonesian middle class with quality merchandise in its key categories. After relaunching its brand positioning and identity as the “House of Specialists”, Matahari began to focus on four main things: Products, Price, Customer Experience, and People. Currently, Matahari operates 155 stores in around 82 cities all over Indonesia as well as online presence on matahari.com, chat-based commerce platform “Shop & Talk”, and third-party marketplaces. Matahari’s presence is supported by more than 30,000 total staff and sales associates, as well as 600 local suppliers. The company has garnered several accolades on both national and international levels, such as the TrenAsia’s ESG Awards 2023, Fashion Retail of The Year 2023 by HIPPINDO, Top 50 Mid Capitalization Public Listed Company 2023 by IICD, Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor Relations, and Top 5 Best Senior Management IR Support in 2022 by Alpha Southeast Asia. Other recognitions include being named Top 10 CSR Donor by the Indonesia Stock Exchange, Best Non-Financial Sector, and Top 10 Mid-Cap Issuers at the ASEAN Corporate Governance Awards 2022, Top Digital Company & Best Excellent Service Experience Index Award 2022 by Majalah Marketing, Top 50 Most Valuable Brand Awards 2021 by Brand Finance Indonesia, and Top 500 Retail Asia Pacific by Retail Asia, Euromonitor & KPMG. Matahari was also recognized as one of the Top 3 Most Powerful Retail Brands in Indonesia in the Brand Asia 2018 awards by Nikkei BP Consulting, Inc., and received the WoW Brand Award 2019 – Gold Champion from MarkPlus Inc. Additionally, the company earned the Stellar Workplace Award 2023 for Employee Commitment and Employee Satisfaction, and the Indonesia Netizen’s Brand Choice Award 2018 from Warta Ekonomi. These awards collectively contribute to and reinforce Matahari's reputation as a leading, dynamic, and trustworthy company in Indonesia.
Rs Medika Utama Permata
Keperawatan Gigi
Ramayana Lestari Sentosa
Informatika, Akuntansi Manajemen, Psikologi, Pendidikan Bahasa Inggris, Ilmu Komunikasi, Administrasi Asuransi & Aktuaria, Administrasi Bisnis, Bisnis Digital, Hukum
Matahari Department Store
Manajemen, Ilmu Komunikasi, Pemasaran Digital, Administrasi Bisnis, Manajemen Pemasaran/Marketing, Manajemen Pemasaran, Bisnis Digital
Matahari Department Store
Logistik, Manajemen, Teknik Industri, Administrasi Logistik, Administrasi Bisnis, Matematika
RUMAH TAHANAN NEGARA KELAS IIA BALIKPAPAN
Ilmu Gizi
PT. MIDI Utama Indonesia Tbk (Samarinda)
Hospitaliti dan Pariwisata, Pengelolaan Perkebunan Kopi, Ilmu Komunikasi, Kepariwisataan
