Staff Marketing

Materi: Struktur organisasi Hotel operation Room Type Room Facilities Restaurant Meeting Room Ballroom Hotel Facilities Hotel Packages

Membuat database : Coorporate Government travel agent event organizer community individual customer

corporate account corporate rate room agreement meeting long stay business traveler

paltform : Instagram facebook tiktok whatsApp Business Materi : Content caption hashtag CTA Engagement

peserta membuat konsep : weekend package family package meeting package wedding package coorporate package holiday package

Peserta membuat : Hotel Marketing Campaign, minimal teridir dari : market analysis competitor analysis target customer marketing objective product/package promotion strategy social media strategy sales strategy budget KPI

Peserta melakukan *hotel tour* dan mampu menjelaskan seluruh produk hotel

Latihan : greeting introduction needs identification product presentation offer handling objection follo-up appointment

Sales call ke Goverment Sales call Ke perusahaan BUMN & BUMD Sales call ke Perusahaan swasta

Membuat : foto kamar video hotel Reels F&B content Facility content Promotional content

mempelajari : event planning vendor invitation guest list rundown promotion documentation

Promo meeting package peserta bertugas : membuat flayer membuat database prospect telemarketing WhatsApp follow-up social media posting sales call Rekap Leads

Materi : Marketing Sales Promotion Branding Customer TArget Market Market Segentation

Peserta belajar membuat : Room quotation meeting quotation wedding quotation event proposal corporate proposal

Peserta mengikuti sales execuitve mengunjungi : Perusahaan instansi travel agent EO WO Komunitas

Peserta membuat kalender konten selama 1 bulan

Materi : customer retention follow-up costumer feedback complaint handling customer database

peserta mempresentasikan " Hotel Marketing Campaign Project"

Segmentasi : Corporate Goverment Leisure Family Group Travel Agent OTA Wedding MICE

Follow up quotation follow up leads database update sales pipeline

Membuat : daily salesreport weekly sales report sales call report customer database follow up report

Materi dasar : Meta Ads Boosting Target audience reach engagement leads conversion

peserta membuat ; Campaign marketing hotel yang berisi: target market objective package pricing promotion media g\budget timeline KPI

Peserta melakukan survei terhadap hotel kompetitor: Hotel, Room, RAte, Meeting, F&B, Promo, Target

Materi: Customer database sales report sales call report quotation proposal agreement filling